Marca España

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High tech in the rail industry, a key component of Marca España

Spain is a leading partner in the world’s most prominent rail projects, being present in more than 90 countries in all five continents.

According to the Brand Finance annual report, Spain stands twelfth among the world’s most valuable nation brands.

Social responsibility, a key asset in Spanish business competitiveness

Representatives of Spanish firms were gathered by Forética, the Ministry of Foreign Affairs and Marca España to discuss the Business and Human Rights National Action Plan.

Marca España and World Heritage Cities in Spain now have an alliance.

Marca España and the Group of UNESCO World Heritage Cities in Spain will work together to publicise the rich cultural heritage of the 15 Spanish cities on the list of UNESCO Word Heritages Sites.

Science diplomacy, key to Spain’s image abroad

The 3rd Meeting of Spanish Science, Technology and Innovation Diplomacy was attended by the High Commissioner for Marca España, Carlos Espinosa de los Monteros, who highlighted the role of science diplomacy in nation brand trustworthiness.

A new campaign by Marca España ambassadors, promoting values like effort and excellence among the youth

Pau Gasol, Sara Baras, Joan Roca, Edurne Pasabán, Francisco Martínez-Cosentino, Ainhoa Arteta and María Blasco are all part of the ‘Values to Build Dreams’ campaign.

In search of Spanish brands around the world

A campaign to promote the presence of Spanish brands and companies in other countries.

The King of Spain, a major asset for Madrid-based businessmen

According to the ‘Nation Brand Confidence Index in the Community of Madrid’ report, King Felipe VI is a major asset for Madrid-based businessmen embarking on internationalisation. The report was presented by the Head of the MESIAS project (Nation Brand Applied Intelligence Systems) on the occasion of the Madrid Excelente Label ceremony.

The King of Spain, a major asset for Madrid-based businessmen

According to the ‘Nation Brand Confidence Index in the Community of Madrid’ report, King Felipe VI is a major asset for Madrid-based businessmen embarking on internationalisation. The report was presented by the Head of the MESIAS project (Nation Brand Applied Intelligence Systems) on the occasion of the Madrid Excelente Label ceremony.

Spain’s image abroad hits record high

Marca España celebrates fifth anniversary with good results; High Commissioner asks for renewed support for the project.

Spain’s soaring reputation

Country RepTrak is an annual survey analysing the perceptions of citizens from 20 countries about 50 nations. With a score of 74.6, Spain is ranked 13th, having climbed four places since last year. It is the country with the most remarkable improvement among the top 20 ranked nations.

Francisco Rábena, appointed as new Director of the Office for Marca España

Rábena (Valencia, 1957) holds a degree in Law. He joined the diplomatic service in 1983.

Marca España renews commitment to business sustainability with Forética

The two organisations will continue to work together in the promotion of Spanish business contributions to society, the environment and good governance. Their renewed alliance underscores the connections between corporate social responsibility, country brand and competitiveness.

Marca España to promote the football industry

Marca España and World Football Summit have signed a cooperation agreement at the presentation of the 2nd edition of the most important international football congress, to be held in Madrid on 16 and 17 October.

Spanish democracy turns 40

On 15 June 1977, 40 years ago, Spain held its first democratic election since February 1936. Between these two dates, there had been a civil war and a dictatorship, under the rule of Francisco Franco. The 1977 election made history: the majority of Spanish citizens supported centre-left or centre-right parties, showing that they preferred moderate ideologies.

Spain at Astana Expo 2017: Energy for the Planet

From 10 June to 10 September, the Kazakhstan capital will host Expo 2017, an event promoting alternative and renewable energy, an industry Spain has contributed to and is committed to in such areas as R&D and innovation, sustainable practices, or climate change.

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